07/2009 – today
German Publishers’ Association, Frankfurt
Department: Digital Publishing

* Management of several working groups within the Association.
* Development of guidelines for new publishing workflows concerning “digital-first” strategies and standards
*Process Manager CMS implementation for working groups within committees.
* Rollout and support of a mediawiki environment
* Support of the committee’s work with focus on eBook and app-development, change management and online marketing
* Project manager for company’s congresses and events with focus on digital publishing

01/2007 – 07/2009
Eichborn Publishing AG, Frankfurt
Department: Head of IT and Web Services
* Project Management CMS/ERP project
* Project Management CMS integration (typo3)
* Responsibility for local network and IT support
* Project Manager for the implementation of a purchase management
* Management of integrated online marketing campaigns as Marketing Manager
* Implementation of SEO/SEM in current workflows
* Setup of google AdSense and display campaigns
* Audience Manager and responsibility for plattform communities and social media
* managerial responsibility

08/2001 – 11/2007
ZDF, Mainz (Broadcasting)
Department: Science & Technology
Science Editor

* Science Editor with focus on “Digital Society” and “Digital Publishing”
* Implementation of Online-TV environment for 3sat
* Implementation of community tools like chats and forums
* Experiences in Macromedia and Imperia CMS
* Experiences in editing video and audio media

01/2001 – 08/2001
National Library, Frankfurt
DFG projects, Metadata in Sience
research assistant

* Development of Dublin Core Standards
* Development of perl-integrated tools for realising a “personal norm database” standard

01/2000 – 01/2001
Deutscher Fachverlag  Frankfurt (publishing house)
Department: Business Researh
research assistant

* Implementation of a business research database
* Creation of competitive analysis

Academic Career

10/1998 – 05/2005
Johannes Gutenberg Universität, Mainz
Media Studies  (Master)
Focus on Digital Publishing


Otto Hahn Gymnasium, Dinslaken
Higher education entrance qualification

Extra Curricular Activities

10/2008 – 04/2011         3imsinn – Agency for digital workflows

 04/2008 – 09/2008         Second hand bookshop “titelei”



+ Java, Peril, PHP, ASP, JavaScipt und ActionScipt
Apache / Debian

+ Adobe -Programme Flash, Fireworks, Photohop, inDesign
Premiere; Audacity; Final Cut Pro
Imperia, Typo3, Magento, WordPress


* German:          Mother Tongue
* English:            Advanced Use
* Swedish:           Basic User


* Online Marketing Manager (ADB)

Personal Interests

Collecting Books
Punkjazz-Band “KeinSein”
Walther Schneider


Schneider_C_Petra_GassMichael Schneider

Rosenstr. 14
55218 Ingelheim