digital business developer
Montag, 14 Februar, 2011


07/2009 – today German Publishers’ Association, Frankfurt Department: Digital Publishing Consultant * Management of several working groups within the Association. * Development of guidelines for new publishing workflows concerning “digital-first” strategies and standards * Process Manager CMS implementation for working groups within committees. * Rollout and support of a mediawiki environment * Support of the committee’s work with focus on eBook and app-development, change management and online marketing * Project manager for company’s congresses and events with focus on digital publishing

01/2007 – 07/2009 Eichborn Publishing AG, Frankfurt Department: Head of IT and Web Services Manager * Project Management CMS/ERP project * Project Management CMS integration (typo3) * Responsibility for local network and IT support * Project Manager for the implementation of a purchase management * Management of integrated online marketing campaigns as Marketing Manager * Implementation of SEO/SEM in current workflows * Setup of google AdSense and display campaigns * Audience Manager and responsibility for plattform communities and social media * managerial responsibility

08/2001 – 11/2007 ZDF, Mainz (Broadcasting) Department: Science & Technology Science Editor * Science Editor with focus on “Digital Society” and “Digital Publishing” * Implementation of Online-TV environment for 3sat * Implementation of community tools like chats and forums * Experiences in Macromedia and Imperia CMS * Experiences in editing video and audio media

01/2001 – 08/2001 National Library, Frankfurt DFG projects, Metadata in Sience research assistant * Development of Dublin Core Standards * Development of perl-integrated tools for realising a “personal norm database” standard

01/2000 – 01/2001 Deutscher Fachverlag  Frankfurt (publishing house) Department: Business Researh research assistant * Implementation of a business research database * Creation of competitive analysis

Academic Career

10/1998 – 05/2005 Johannes Gutenberg Universität, Mainz
*Informatik *BWL *Media Studies

Extra Curricular Activities

10/2008 – 04/2011         3imsinn - Agency for digital workflows

 04/2008 – 09/2008         Second hand bookshop “titelei”


+ Java, PHP, Perl, ASP, JavaScipt und ActionScipt
+ Zend, Codeigniter, Play
+ Apache / Debian
+ Adobe CS
+ Imperia, Typo3, Magento, Wordpress

* German:          Mother Tongue
* English:            Advanced Use
* Swedish:           Basic User

* Online Marketing Manager (ADB)

Personal Interests

Collecting Books
Punkjazz-Band “KeinSein”
Walther Schneider


Schneider_C_Petra_GassMichael Schneider

Rosenstr. 14
55218 Ingelheim